Press Releases

Published on Friday, 30 December 2011 16:27

Written by Super User

EXTRA! EXTRA! PRESS RELEASES WORK!

A press release or a media release, as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to

highlight interesting and newsworthy news about your company or organization. Press release publishing offers benefits to any business, and is a powerful marketing tool in an integrated marketing plan. Press Releases

You should be able to have organic SEO copywriters trained in different styles of composition in order to produce the best press releases.

When running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. How do you do that with a limited budget?

Write a newsworthy press release and send it to the editors of local and national publications in the market that potential customers read. An organic SEO consultant helping you determine the best way to reach your target market can assist this.

Publicity is far less expensive than advertising. Using e-mailed press releases is also much less expensive than having marketing materials printed out for events like seminars and free workshops.

Press releases help alert reporters to the products and services offered by your company. Editorial coverage in an online source, newspaper or magazine is considered by readers to be more credible than advertising.

Let Buzzazz Help You With Your Press Releases.

Realizing the opportunity news search offers, many company marketers continue to flounder at making sure their press releases receive maximum exposure. To that end, here are 10 things Buzzazz uses for maximizing the visibility of press release content:

Is what you have worth announcing. Boring news gets little results no matter how well it’s optimized. It’s important to focus on a specific topic. Too much information and focusing on too many keywords will dilute the message for both news search engines and readers.?
Think upward and to the left. Optimize a press release using web page optimization principles and keep in mind that important keywords need to be near the top of the document with the most important keyword phrases first.?
Distribute the release. Buzzazz has relations with worldwide News Distributors. If you distribute the same release through more than one wire service on the same day, it is very likely that the news search engines will filter out the duplicates. If your story has more than one angle, take advantage of that and mix it up.?
We give the reader a reason to click through. A direct to consumer release needs to offer more than an announcement of news. It needs to provide the reader with an action opportunity. Examples include: white paper downloads, free trials, special offers, podcasts, webinars, reports, email newsletters and consultations.?
We create a landing page to convert referred press release visitors to prospects. Embed links in your release to relevant resources as well as a strong call to action. Along with giving the reader a reason to click through, the destination of that link should be designed to bring the visitor further along the sales cycle for whatever the desired outcome is.?
We have a list of media contacts for the release and email them the release along with a concise, summary. Offer an exclusive if you can and suggesting story ideas that clearly indicate you’re familiar with the writer’s work can do wonders.?
Make it relevant and make it easy for journalists and bloggers to write about your news. Research bloggers that write about the topic and pre-write a summary of the release for them. In many cases, bloggers will simply copy/paste all or part of your summary and add their own commentary.?
Post the release to the company blog enabled media room. Ideally, the company site contains a blog that can archive press releases chronologically and by category, offers a search function, lists previous media exposure, contains links to media-centric photos, audio and video as well as an RSS feed to make it easy for interested parties, including journalists, to subscribe to company news.?
Write a blog post version of the news and submit to relevant social media sites. This does not work for all types of content and you need to be sure what you’re writing resonates with the culture of the social media networks that you want to promote to. Do not submit press releases directly to Digg, Netscape, Reddit, Stumble Upon, etc.?
Use social bookmark sites as a clipping service. Bookmark pickups of the release using social bookmark services such as del.icio.us, Furl.net or blogmarks.net. Such services can be linked to from the online media room and many become crawlable links for search engines.